After the end of 2017 it is necessary to know how the mobile market behaved during that year. This is why below we present some important data and figures about the mobile market 2017 and thus understand future key trends for 2018.
Some figures of the mobile market 2017
The Google Consumer Barometer 2017 study, entitled “The mobile majority”, shows that today 73% of the world’s population uses a smartphone and 86% of the online population accesses the internet daily.
According to BiznessApps, in terms of the use of mobile devices, around 3.5 billion mobile internet users have been registered in 2017, that is, almost half of the world’s population. It is also estimated that 80% of the internet will be consumed through mobile devices.
Colombia ranks second in internet consumption through a smartphone in Latin America according to the Google Consumer Barometer, since 83% of the country’s online population connects to the internet through these devices. It is preceded by Argentina with 86% of the population online.
The use of applications increases more and more: there are currently 11.7 million apps in the different application stores in the world. During 2017, 197 billion downloads were registered, which represents an increase of 60% compared to the previous year. Likewise, 50% of the time that smartphone users spend on digital media is in applications.
These figures from mobile market 2017 show the paradigm shift that has been taking place for some years: a radical change in the way information is accessed and consumed.
The search for information through search engines, the interaction with other people through social networks or the massive consumption of high quality videos have changed thanks to the revolution that brought the great advances in mobile technology, which represents great opportunities for companies and organisations, because it is undeniable that the world is more mobile and presence in this environment is inevitable.
Esteban Muñoz
Digital Content Analyst
